Ellerslie Retirement Village, Malvern – interactive sales model – September 2016
Our client requested a sales model that, at a suitably large scale, could act as an interactive sales tool that combined the model with internal lighting, an interactive touch screen with bespoke software, and computer generated images. All these elements were combined to deliver a visually exciting sales tool that informed the customer and showed the current development in context from the nearby marketing suite. With over 100 apartments within a hillside development, the challenge was to accurately depict the setting and buildings, while enabling the interactive element to select and display these, and other features. Additionally linked to a large wall-mounted screen, each apartment’s information and CGIs are also viewed by other customers during the presentation.
Model installation also required a display cabinet and console that MC Modelmaking supplied as part of the commission.
Visit the development site at – https://www.audleyretirement.co.uk/our-villages/ellerslie
As part of the ongoing relationship with our client, MC Modelmaking also provided Audley Retirement with an interactive model at their Redwood site – https://www.audleyretirement.co.uk/our-villages/redwood
Model scale – 1/150.
Client – Audley Retirement.